Jeff De Cagna at principledinnovation.com argues that “Web 2.0 is precisely the generative force associations need to embrace to enable the creation of new value in the 21st century”. Well spoken. 2.0 processes could be a generative force in more in more situations than we normally give it credit for. Why are we so scared of this force when it could raise the quality in most knowledge processes? Is it only about loosing control, loosing the power over people? Loosing our selves in the crowd?
But if my knowledge- and communication processes could be boosted by 2.0, why wouldn’t I embrace it? Are we so eager to have control and accumulate power that we are willing to sell out things like knowledge- and communication quality.
Is it self-evident that 2.0 processes will lead to higher quality regarding knowledge processes and communication. No, not at all. It is not possible to generalise a question like this. But a large amount of the hierarchical, closed processes we normally engage in, would benefit from a 2.0 perspective.
PeterGiger.SE



